Forward Air's enhanced Performance Management Program

D.R.I.V.E. is Forward Air's Performance Management program which is designed to facilitate timely, actionable, high-quality coaching and feedback discussions between Employees and Managers regarding individual, departmental, terminal and Company performance.

D.R.I.V.E. Guiding Principles

• To strengthen our focus on the development and engagement of our people to ensure their place as critical components of our performance culture
• To develop the talent already in the company
• To provide a framework for managers to act as leaders in actively coaching their employees to success
• To ensure everyone across the organization knows where they stand relative to a consistent and equitable performance scale
• To create a strong, transparent linkage between quantitative and qualitative results, recognition and rewards

D.R.I.V.E. Program Objectives

• Define consistent terminal quantitative and qualitative metrics
• Define, set and communicate consistent expectations
• Increase the frequency of employee/manager communication on performance and operational excellence
• Provide a foundation for improved coaching and mentoring