Forward Air Privacy Policy
Last Updated: September 19, 2025
INTRODUCTION
Forward Air Corporation along with our affiliates and subsidiaries (collectively, “Forward Air,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy (“Policy”) sets forth how Forward Air collects, uses, discloses, and otherwise processes the personal information we receive in the course of providing our products and services (the “Services”), which includes (i) when you visit our websites www.forwardair.com, www.omnilogistics.com, or any other websites that link to this Privacy Policy (collectively, the “Websites”), (ii) use our products, services, or applications, (iii) interact with any of our systems (for example, as a driver or other authorized user), or (iv) otherwise interact with us directly or indirectly. This Privacy Policy also addresses our privacy practices with respect to job applicant data, but it does not address our treatment of employee data.
INFORMATION COLLECTION
Personal Information
The term “personal information,” refers to information that identifies, relates to, describes or can be reasonably associated with an individual. The personal information we collect about you depends on your relationship with us. For example, we collect the following personal information in the following contexts:
- Customers: From customers, and their agents and employees, we may collect contact and account information such as name, email, phone number, billing address, shipping address, payment information, username, and password. We may also collect any information you provide on our Sites or our social media pages, or any information you otherwise provide to us such as in survey responses or customer service requests. From our customers’ employees or agents, we may also collect driver’s license information, passport information, and Social Security number.
- Prospective customers and business contacts: From prospective customers, or other business contacts such as service providers, we may collect name, professional affiliation, and contact information such as email and phone number.
- Website visitors: From visitors to our Sites, we may also automatically collect information about your computer or mobile device and your user activity when you visit our Site. Some of this information (e.g., IP addresses) may constitute personal information. This is discussed further below in the “Cookies and Tracking Technologies” section.
- Drivers: From drivers to tender or receive shipments, we collect names, contact information, photos of drivers’ licenses, photos of drivers, vehicle information, and biometric information with consent when a driver uploads a photo at a Forward Air kiosk.
- Job applicants: From job applicants, we collect contact information, employment and education information, and other information you provide during the hiring process. We may also collect protected classification characteristics and citizenship information during the hiring process.
Sources of Collection
The personal information we collect may come directly from you or your employer when you provide it to us, or indirectly from you by monitoring your use of our Sites. Our Sites may also use automated chatbots operated by third parties through which you may submit information, including personal information.
Biometric Information
If you are a driver and use one of the Forward Air kiosks to verify your identity for receipt or tender of shipments, we may collect photos of you that are analyzed using Microsoft’s facial recognition technology to process your biometric information with your consent. Microsoft’s technology processes and stores face templates on their systems for providing face recognition and identification services to Forward Air. Microsoft will retain the information collected about you on Forward Air’s behalf. Such information will be deleted after a limited grace period after the date when (i) Forward Air ceases to have a relationship with Microsoft or (ii) when Forward Air (or users) request deletion, and in any event no longer than 1 year after Forward Air’s last interaction with you. Forward Air does not sell, lease, rent, trade or otherwise profit from biometric information.
COOKIES AND TRACKING TECHNOLOGIES
A cookie is a small text file that is stored on the hard drive of your computer. We—and our third party partners and service providers (such as analytics providers)—use cookies and similar technologies such as tracking pixels and web beacons to collect information about the use of the Sites and how you interact with emails we send. The information collected by these tracking technologies includes IP address, geolocation data, browser and device characteristics, operating system, language preferences, referring URLs, information about how and when you use the Sites, and other technical details. Depending on the Site you visit, we may be using some or all of the following types of cookies:
- Necessary cookies. These are cookies that are required for the operation of the Sites.
- Functionality cookies. These cookies remember choices you make and are used to recognize you when you return to the Site.
- Analytics cookies. These cookies collect information about how you use the Sites. They allow us to recognize and count the number of visitors and to see how visitors move around within the Sites.
- Advertising cookies. These cookies are used to track your online activity and deliver personalized advertisements.
We use Google Analytics, among other third parties, to collect information such as the number of visitors to a site, the webpage that referred visitors to a site, and the pages visitors view within a site. You can opt-out of Google Analytics by downloading Google’s Opt-Out Browser Add-on.
Some internet browsers have “Do Not Track” or “DNT” features which, when turned on, send a signal to the website that the individual visiting the website does not wish to be tracked. Our Sites do not honor DNT signals, but you can adjust your cookies settings as described above.
Depending on your state of residence, you may also have the right to opt-out of certain online tracking activities. See further discussion below under the section titled “Your Privacy Rights.”
INFORMATION USE
We use the personal information we collect about you for a variety of purposes, including:
- To administer the Site, including providing and improving the Site.
- To provide our Services, including providing the Services, information, content, and fulfilling your requests or purchases.
- To personalize your experience with us, including to remember your interests and preferences, personalize our Site and the content, products, and services we make available to you through the Site, facilitate interactions with us, track and categorize your activity and interests on the Site, including identifying and linking the different devices you use.
- For analytics, including understanding how you use our Site, products, and services.
- To improve and develop our products, such as research, improving and further developing our products, services, and our Site content, features, performance, and support.
- To provide customer support, including resolution of disputes and troubleshooting of other problems.
- To manage your account with us, including setting up, registering, maintaining your account with us, and administering our rewards program.
- To communicate with you, including when you place an order; to obtain information about you; to respond to your inquiries, concerns, and requests; contacting you about your transactions or account; to communicate a contest, sweepstake, or survey; to provide updates on any orders; to let you know an item is back in stock; or to provide other legal or service-related notices about our Site.
- For marketing and advertising, including sending marketing communications, promotional materials, or advertisements about Forward Air brands, and presenting ads that may be relevant to you on other platforms.
- To evaluate job applicants for employment with Forward Air.
We may also use your personal information:
- to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
- to protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
- to notify you of safety issues or concerns;
- to prevent potentially prohibited or illegal activities;
- to audit our internal processes for compliance with legal and contractual requirements and internal policies;
- to complete a corporate transaction, such as a divestiture, merger, consolidation, or asset sale;
- to enforce the terms and conditions that govern the Site;
- to prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft; or
- as otherwise described to you at the point of collection.
We may combine or aggregate any personal information we collect for any of these purposes. We may also anonymize your personal information in such a way that you may not reasonably be re-identified by us or any other organization and may use such anonymized information for any purpose.
INFORMATION DISCLOSURE
We may share your personal information with third parties as described below.
- Disclosures to Service Providers. To assist us in providing our products and services, we may share personal information with vendors or service providers, such as Site hosting, business analytics, advertising, professional services, customer service, marketing services, payment processing, and fraud prevention providers. We do not “sell” personal information as that term is traditionally defined, but our use of third party analytics and advertising service providers may constitute sharing for cross-context behavioral advertising or targeted advertising under certain state laws, as described in the “Your Privacy Rights” section below.
- Disclosures to Affiliates. Forward Air entities may share personal information with one another within the corporate family, meaning amongst subsidiaries and affiliates.
- Business Transfers. If we are involved in a merger, acquisition, or other corporate transaction, we may share your personal information during the diligence process with counterparties and others assisting with the transaction, as well as with a successor as part of such a transaction. We may also share your personal information pursuant to a financing arrangement or event of bankruptcy.
- Legal Requirements. We may also share personal information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, including to cooperate with law enforcement, (ii) protect and defend our rights or property, (iii) prevent fraud, (iv) act in urgent circumstances to protect the personal safety of users, or the public, or (v) protect against legal liability.
- Consent. We may also share your personal information with other third parties pursuant to your consent to do so.
DATA SECURITY
We use reasonable administrative, technical, and physical safeguards designed to help protect data from unauthorized access, disclosure, alteration, and destruction. Of course, no method of Internet transmission or data storage can be completely secure and we cannot guarantee that our security measures will prevent third parties from intercepting your personal information.
DATA RETENTION
We retain the personal information described in this Privacy Policy for as long as needed to satisfy the purpose for which it was originally collected or for which there is a legitimate business purpose. We determine the retention period for each category of personal information based on: (i) the length of time we need to retain the information to achieve the business or commercial purpose for which it was obtained, (ii) the sensitivity of the personal data, (iii) any legal or regulatory requirements applicable to such information, (iv) internal operational needs, and (v) any need for the information based on any actual or anticipated investigation or litigation.
LINKS TO OTHER WEBSITES
We may link to third-party websites and services that are not owned or operated by Forward Air. We are not responsible for the security or privacy of any information collected by other websites or other services. Please exercise caution and review the privacy statements applicable to the third-party websites and services you use.
CHILDREN’S PRIVACY
Our Site and our Services are not intended to be used by children under 18 years of age. We do not knowingly collect any personal information from children under the age of 18 nor do we knowingly disclose personal information of children under 18 to third parties for valuable consideration or for cross-context behavioral advertising. If we learn we have collected or received personal information from a child under 18, we will make reasonable efforts to delete that information. If you believe we might have any information from or about a child under 18, please contact us.
INTERNATIONAL DATA TRANSFERS
The personal information we collect about you may be transferred to countries other than the country in which the information was originally collected. The personal information protection laws of other countries, might be different from, or less stringent than, the laws of the country in which you initially provide the information. When we transfer your personal information to other countries, we will protect that information in accordance with the provisions of this Privacy Policy, applicable law, and ensure that such transfers are subject to appropriate safeguards.
We implement contractual protections to support the lawful transfer of personal information internationally. These safeguards may include, for example, the European Commission’s Standard Contractual Clauses.
YOUR PRIVACY CHOICES
In addition to choices described elsewhere in this Policy, you have the following choices:
- Updating Your Information. You can edit your account information at any time by logging into your account and updating your information.
- Marketing Emails. You may opt-out of receiving promotional or marketing emails from Forward Air at any time by using the “unsubscribe” link in the email you receive. Please note that we reserve the right to continue to send you other non-marketing communications related to your relationship with us.
- Marketing Text Messages. If you opt-in to receiving marketing text messages from us, you can opt-out at any time by replying “STOP.” Please note that you may continue to receive non-marketing related text messages or calls related to our ongoing business relationship with you.
YOUR PRIVACY RIGHTS
Depending on your jurisdiction of residence, you may have some or all of the privacy rights listed below with respect to the personal information we maintain about you. Please note that these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Confirm / Access / Know. You may have the right to confirm whether we process your personal information, and the right to request access to and obtain copies of the personal information that we hold about you, including details relating to the ways in which we collect, use, and share your information. In some jurisdictions, you may have the right to know the names of specific third parties with whom we have shared your information. Residents of California have the right to know the categories of personal information we have collected about them, the categories of sources from which the personal information is collected, the categories of personal information sold, shared, or disclosed, the business or commercial purpose for selling, sharing, or disclosing the personal information, and the categories of third parties to whom we have sold, shared, or disclosed their personal information. California’s “Shine the Light” law also permits users of our Sites that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.
- Right to Delete. You may have the right to request that we delete personal information we maintain about you.
- Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
- Right to Withdraw Consent. You may have the right to withdraw your consent to the collection, use and disclosure of your sensitive personal information, but note that withdrawal will not apply to any processing that occurred prior to withdrawal. Where we have relied on your explicit consent, and in jurisdictions where such consent is required, you may have the right to withdraw your consent.
- Right to Opt-Out. You may have the right to opt-out of certain uses of your personal information such as for (i) targeted advertising, (ii) “sale” or “sharing” for cross-context behavioral advertising, or (iii) profiling or automated decision-making activities that result in a legal or similarly significant effect on you. We do not engage in (iii), but you can opt-out of (i) and (ii) by using the mechanisms provided on our Sites. Additionally, please note that if you visit our Sites with the Global Privacy Control opt-out preference signal enabled, if required by law, we will treat that signal as a request to opt-out of "sale," "sharing," or targeted advertising. Please note your request may only apply to the browser or device from which you submit the request. Learn more about the Global Privacy Control here.
- Right to Appeal. You may have a right to appeal our decision if we decline to process your request in part or in full. You can do so by replying directly to our denial. If you are not satisfied with our response to your appeal, you may contact your state Attorney General or applicable regulator in your jurisdiction of residence.
- Right to indemnification or compensation. You may have a right to indemnification or compensation for applicable violations or infringements upon your privacy rights under certain laws.
Requests to exercise these rights may be made using the contact information listed below, or as otherwise described in this section. Only you, or as permitted by law, a person that you authorize to act on your behalf, may make a request related to your personal information. For certain requests, we must verify your request before we can fulfill it. Verifying your request will require you to provide sufficient information for us to reasonably verify that you are the person about whom we collected personal information or that the requestor is authorized to act on your behalf. We will not discriminate against you for exercising your privacy rights.
ADDITIONAL DISCLOSURES FOR INDIVIDUALS IN THE EUROPEAN ECONOMIC AREA, SWITZERLAND, AND THE UNITED KINGDOM
This section provides additional disclosures for individuals that reside in the European Economic Area (EEA), Switzerland, or the United Kingdom (UK). For the purposes of the data described in this Policy, Forward Air is the “controller” of your personal information.
Our legal basis for processing personal information we collect from the EEA, Switzerland and the UK, can vary depending on the manner in which you use our Sites or otherwise engage with us. To the extent we rely on our legitimate interests as a legal basis for processing your personal information, we have considered the balance between our own interests (among other things, the lawful and efficient operation of our Sites and business) and your interests, and we believe that (a) you would reasonably expect us to carry out the kind of processing referenced herein, and (b) such processing will not cause you any harm and/or will not seriously impact your rights and freedoms with regard to data privacy. To the extent we rely on your consent as a legal basis for processing your personal information, you have the right to withdraw such consent given to us for the processing of your personal information at any time, although such withdrawal will not affect the lawfulness of our processing prior to your withdrawal of consent. We may also process personal information where necessary for our compliance with legal obligations to which we are subject. We also reserve the right to process personal information in the event we believe doing so is necessary to protect the rights of the data subject or another person.
Individuals residing in the EEA, Switzerland, or the UK have the right to access, rectify, or erase your personal information; to restrict or object to processing of your personal information, including automated processing; and to data portability (i.e., the right to receive a copy of your personal information. You also have the right to file a complaint with your data protection authority if you have a concern about the manner in which we are processing your personal information.
ADDITIONAL DISCLOSURES FOR INDIVIDUALS IN MAINLAND CHINA AND HONG KONG
Our legal basis for processing personal information we collect from individuals in China and Hong Kong can vary depending on the manner in which you use our Sites or otherwise engage with us. To the extent we rely on your consent as a legal basis for processing your personal information, you have the right to withdraw such consent given to us for the processing of your personal information at any time, although such withdrawal will not affect the lawfulness of our processing prior to your withdrawal of consent. We may also process personal information where necessary for our compliance with legal obligations to which we are subject.
In accordance with the Personal Information Protection Law and other applicable laws and regulations, your personal information may be collected and used without your consent in the following circumstances:
- The processing is necessary for the conclusion or performance of a contract to which you are a party;
- The processing is necessary for our performance of statutory duties or obligations;
- The processing is necessary to respond to public health emergencies or for the protection of life, health, and property safety of natural persons in emergencies;
- The personal information is reasonably processed for news reporting, media supervision, and other activities conducted in the public interest;
- You have disclosed the personal information or it has been otherwise legally disclosed and it is reasonably processed in accordance with relevant laws and regulations;
- Other circumstances as provided by laws or administrative regulations.
From time to time, we provide information on our Services through direct marketing, such as delivering marketing communications, promotional materials, or advertisements about Forward Air brands. We will not contact you with such marketing communications unless, in accordance with applicable laws, you have provided your consent to such contact and received any additional disclosures required under applicable laws. You have the right to ask us not to process your personal information for marketing purposes at any time. You can exercise your right to prevent such processing by using the contact details at the end of this Policy. Personal information about you collected in China or Hong Kong will be held only for as long as necessary depending on the purpose for which it was provided or as allowed in accordance with applicable laws. Such personal information will be stored in mainland China or Hong Kong, as applicable and will not be transferred unless such transfer is in compliance with applicable laws. Where personal information collected about you is transferred to third party service providers within or outside of China or Hong Kong, we have contractual protections to obligate such third party service providers to protect such information in accordance with the standard contract provisions promulgated by the Cyberspace Administration of China (CAC) under the Guidelines for Filing the Standard Contract for Outbound Transfer of Personal Information. The specific names and contact information of such third parties and the types of personal information transferred depend on the circumstances of your engagement with us. You can request further details by using the contact information at the end of this Policy.
ADDITIONAL DISCLOSURES FOR CALIFORNIA RESIDENTS
We and our service providers have collected the following categories of personal information in the past 12 months for the business purposes described in this Policy and we expect to collect and process in the future the same categories.
Category
Examples
A. Identifiers
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, passport number, Social Security number, or other similar identifiers. We also collect photos of drivers who use Forward Air kiosks.
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
A name, signature, physical characteristics or description, address, telephone number, credit card number, debit card number, or employment history.
C. Protected classification characteristics under California or federal law
Race, citizenship, physical or mental disability, gender, veteran or military status may be voluntarily provided in the job applicant context.
D. Commercial information
Purchasing or consuming histories or tendencies.
E. Internet or other similar network activity.
Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
F. Geolocation data.
Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
G. Audio, electronic, visual, thermal, olfactory, or similar information.
Call recordings or transcripts, such as those pertaining to calls with our business partners or calls to our customer service team.
H. Professional, employment-related, or non-public education information
Current or past job history, education transcripts.
I. Inferences drawn from other Personal Information.
Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes.
J. Sensitive Personal Information
Precise geolocation data; account log-in in combination with password; biometric information, social security number; driver’s license number; passport number; racial or ethnic origin; citizenship or immigration status. To the extent we collect sensitive personal information, we do not use it to infer characteristics about individuals.
Categories Disclosed
We use and disclose the above personal information as described above in this Privacy Policy. In the past 12 months, we have disclosed each of the above categories of personal information to our service providers and affiliates for business purposes permitted by California law.
Categories Sold or Shared
We do not sell personal information, however, certain of our analytics and advertising activities may constitute a sharing of personal information for cross-context behavioral advertising under California law. In particular, we may share the following categories of personal information with affiliates, with third party advertising and analytics partners for the purposes of data analytics and cross-context behavioral advertising: Identifiers, Personal information categories listed in the California Customer Records statute, Commercial information, Internet or other similar network activity, Geolocation data, Inferences drawn from other personal information, and Sensitive Personal Information. California residents have the right to opt-out of this sharing as described in the “Your Privacy Rights” section above.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. If we make updates, we will post the updated version on this page and indicate the date the Policy was last updated. By using the Services after we notify you of such changes to this Privacy Policy, you are deemed to have accepted such changes.
CONTACT INFORMATION
If you have questions regarding this Privacy Policy or wish to exercise your privacy choices or rights, please contact us at:
Forward Air Corporation
Attn: Compliance
3200 Olympus Blvd
Suite # 300
Dallas, TX 75019
855-379-3829